1.Lars und Josef, please introduce yourselves. Who are you and what did you do before Limehome?
Let me start... I studied business administration and statistics at the LMU Munich. After my Ph.D. for Prof. Homburg at the University of Mannheim, I worked for 5 years at McKinsey in different countries and roles, but with a focus on Value Creation, Private Equity and Retail/Consumer Goods. Since I was always very curious and interested in many things, it was obvious that I would start a company at some point. Limehome was not only the right business idea but also the right time to start.
I studied at the TU Munich „TUM-BWL“. My interest in starting my own business came up early during my studies when joining the student consultancy „Academy Consult“ and the „CDTM“. After my studies, I went to McKinsey as well, where I was able to help shape the digital strategies of a number of large corporations and finally got to know Josef. During my Ph.D. and after hundreds of nights in hotels as a consultant, I decided to bring this industry into the 21st century with a clever concept.